How to Keep Your Team Accountable to Pre-Meeting Research

How to Keep Your Team Accountable to Pre-Meeting Research

We’ve discussed this in previous posts, but the average discovery meeting costs over $700. In some enterprise environments, this number is a lot higher. This means it’s critical for your team to be doing the things they are supposed to in order to maximize these at bats. We all know that doing your research before […]

Making Validation Rules Work Without Alienating Your Team

Making Salesforce Validation Rules Work Without Alienating Your Team

Ask any sales rep on your team about validation rules, and they will probably start rolling their eyes. But how else are you supposed to get the data leadership and operations needs? In today’s post we’re going to explore Salesforce validation rules, considerations for using them, and how to make them work best for your […]

What Is Account Based Collaboration?

What Is Account Based Collaboration?

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among forward-thinking B2B sales teams. Definition: Account Based Collaboration (ABC) is a systematic approach to building and leveraging a strategic deal support team within your natural workspace to maximize win rates, shorten sales cycles, and increase deal sizes. […]

Troops Raises $12 Million Series B And Launches Deal Rooms to Increase Account Based Collaboration In Sales

We’re excited to announce an additional $12m Series B funding round led by Aspect Ventures. Since closing the round, Troops has focused on R&D to build products that help sales teams work better together. Today we’re proud to introduce a new way to sell as a team by using Troops Deal Rooms to help win […]