How to Keep Your Team Accountable to Pre-Meeting Research

How to Keep Your Team Accountable to Pre-Meeting Research

We’ve discussed this in previous posts, but the average discovery meeting costs over $700. In some enterprise environments, this number is a lot higher. This means it’s critical for your team to be doing the things they are supposed to in order to maximize these at bats. We all know that doing your research before […]

What Is Account Based Collaboration?

What Is Account Based Collaboration?

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among forward-thinking B2B sales teams. Definition: Account Based Collaboration (ABC) is a systematic approach to building and leveraging a strategic deal support team within your natural workspace to maximize win rates, shorten sales cycles, and increase deal sizes. […]