Troops Archives

How Dynamic Yield Uses Automation to Improve Their Quarterly Business Review (QBR) Process

As the Head of Customer Success Operations at Dynamic Yield, Rona Yang’s job is clear: equip her team with the tools they need to keep the clients using their personalization platform thriving. After joining the company in March of 2018, she realized much of her time would be spent building out processes to improve the […]

How This Organization Improved Executive Visibility to Drive a Better Customer Experience Using Troops

Manuel Harnisch is Head of Customer Success at network analytics provider Kentik. His team handles onboarding, continuous outreach, and renewals, with only about 10% of their time going to reactive support. Obviously, he cares a lot about retention and having a robust renewals process in place, especially when there’s an opportunity for expanding service consumption. But when […]

How to Drive Executive Engagement in Key Sales Conversations

When executives assist on a deal, good things happen. People love to talk to someone in power and often they are able to elevate the conversation to the right people, with the right talk track. But knowing which deals to help with and when to offer that help isn’t something an executive should have to juggle. […]

2018 Troops Year in Review

Troops friends, family, partners, customers, Happy holidays and happy new year from our team to yours! As this wild year of 2018 comes to a close, we wanted to take a moment to celebrate and thank everyone for whatever part you may play in our story. With your help, here are a just a few […]

Better Forecasting, Lower Churn. How Sales Engineers Positively Impact the Sales Process at Optimizely

Salespeople are notorious for having rose-colored glasses and happy ears. Many think every deal will close—and at the highest possible number. Heck, sometimes I find myself being that way. And you know what? I want my sales team to be optimistic and positive. I want them to be confident—to believe that they can and will […]

Slack Is the New Chatter for Sales Teams (Slack vs. Chatter)

We revealed recently that 70% of sales teams using Slack have dedicated Slack channels to organize communication around specific accounts. It’s a trend that’s happening organically as more teams move toward team selling and Account-Based Collaboration. Seeing this, we couldn’t help but ask the question: Is Slack becoming the new Chatter? Spoiler alert: yes, it is. Note: At […]

Increase Inbound Close Rates by Bringing Lead Activity into Slack

Following up quickly with an inbound lead can make or break your deal. Inbound leads usually identified their challenges and possible solutions before engaging with your company. They already completed half of the sales process by themselves, and are ready to choose their vendor. There have been lots of studies around lead response times. Some […]

Data Revealed: The Most Popular Slack Channels Every Sales Team Needs

Top sales organizations are using Slack more than ever. We wanted to see in detail how—exactly—top sales teams are using the platform, so we recently analyzed Slack usage at hundreds of sales organizations, including leading companies like HubSpot, WeWork, Slack, and Intercom. Below, we dive into our findings, including three specific takeaways for any sales […]