Troops Archives

SaaStr Podcast Episode 216: Troops.ai CEO Dan Reich on Account Based Collaboration

Last year, our Co-Founder and CEO, Dan Reich, joined Harry Stebbings for an episode of the SaaStr Podcast. In the episode, Dan talks about how he found his way into the world of SaaS, ended up starting Troops, and built the ultimate Slack bot for sales teams. Recently, Dan and Harry reconnected to talk about […]

How to Implement Account Based Collaboration

Successful sales strategies require the right tools. That’s why we’ve created a step-by-step guide on how to implement Account Based Collaboration. Creating a collaborative environment for your sales team doesn’t have to be difficult, nor does it have to be expensive. It’s very likely that you’re already using the very tools you need to get […]

8 Key Benefits of Account Based Collaboration

In previous posts, we’ve talked about what Account Based Collaboration is, why it’s important, and what type of companies should use it. In this post, we take a closer look at the benefits of Account Based Collaboration. As sales teams have moved away from traditional ways of communicating in favor of frictionless and real-time collaboration […]

Who Should Use Account Based Collaboration?

Previously, we talked about what Account Based Collaboration is and why it’s important. Here’s the short version: Account Based Collaboration (ABC) is a strategy where sales teams collaborate together, in real-time, from their natural workspace, on closing target accounts. This is in contrast to traditional sales motions where sales reps work in relative isolation outside […]

What Is Account Based Collaboration?

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among forward-thinking B2B sales teams. Definition: Account Based Collaboration (ABC) is a systematic approach to building and leveraging a strategic deal support team within your natural workspace to maximize win rates, shorten sales cycles, and increase deal sizes. […]

Troops Raises $12 Million Series B And Launches Deal Rooms to Increase Account Based Collaboration In Sales

We’re excited to announce an additional $12m Series B funding round led by Aspect Ventures. Since closing the round, Troops has focused on R&D to build products that help sales teams work better together. Today we’re proud to introduce a new way to sell as a team by using Troops Deal Rooms to help win […]

A Step by Step Guide to Enable Your Sales Team to Tell More Stories

Dry sales pitches that list product features don’t close deals. Because people don’t relate to features—they relate to stories. And that’s why storytelling is such a powerful sales tool. In this post we’re going to take a look at how you can make storytelling a part of your sales process. We’ll also reveal how we […]

How SecurityScorecard Decreased No-Show Rates by 10%

As Director of Business Development at SecurityScorecard, Ronen Pessar’s job is directing the lead generation efforts with a team of 12 business development reps. Ronen joined the team in 2017 and quickly learned that in order to succeed, he’d need to spend time creating a new language for companies to communicate and understand security. This […]