Troops Archives

A Step by Step Guide to Enable Your Sales Team to Tell More Stories

Dry sales pitches that list product features don’t close deals. Because people don’t relate to features—they relate to stories. And that’s why storytelling is such a powerful sales tool. In this post we’re going to take a look at how you can make storytelling a part of your sales process. We’ll also reveal how we […]

How SecurityScorecard Decreased No-Show Rates by 10%

As Director of Business Development at SecurityScorecard, Ronen Pessar’s job is directing the lead generation efforts with a team of 12 business development reps. Ronen joined the team in 2017 and quickly learned that in order to succeed, he’d need to spend time creating a new language for companies to communicate and understand security. This […]

Slack and Salesforce Integration: Zapier vs Workato vs Troops

Sales teams are collaborating more than ever on Slack. But to get the most out of Slack for revenue generating teams, you need to leverage the full power of the Slack platform beyond just conversation. Specifically, you need to integrate your key business systems into your collaborative hub so teams can streamline workflow, access mission […]

How Dynamic Yield Uses Automation to Improve Their Quarterly Business Review (QBR) Process

As the Head of Customer Success Operations at Dynamic Yield, Rona Yang’s job is clear: equip her team with the tools they need to keep the clients using their personalization platform thriving. After joining the company in March of 2018, she realized much of her time would be spent building out processes to improve the […]

How This Organization Improved Executive Visibility to Drive a Better Customer Experience Using Troops

Manuel Harnisch is Head of Customer Success at network analytics provider Kentik. His team handles onboarding, continuous outreach, and renewals, with only about 10% of their time going to reactive support. Obviously, he cares a lot about retention and having a robust renewals process in place, especially when there’s an opportunity for expanding service consumption. But when […]

How to Drive Executive Engagement in Key Sales Conversations

When executives assist on a deal, good things happen. People love to talk to someone in power and often they are able to elevate the conversation to the right people, with the right talk track. But knowing which deals to help with and when to offer that help isn’t something an executive should have to juggle. […]

2018 Troops Year in Review

Troops friends, family, partners, customers, Happy holidays and happy new year from our team to yours! As this wild year of 2018 comes to a close, we wanted to take a moment to celebrate and thank everyone for whatever part you may play in our story. With your help, here are a just a few […]

Better Forecasting, Lower Churn. How Sales Engineers Positively Impact the Sales Process at Optimizely

Salespeople are notorious for having rose-colored glasses and happy ears. Many think every deal will close—and at the highest possible number. Heck, sometimes I find myself being that way. And you know what? I want my sales team to be optimistic and positive. I want them to be confident—to believe that they can and will […]