Troops.ai Blog - Sales, Automation, and Success Tips

Should Your Sales Team Live in Salesforce?

About a month ago, I posed a (controversial) question on LinkedIn: Through observation of customers, industry people, and other startups alike, I had noticed that you often find two different camps when it comes to people’s attitudes on using Salesforce. Camp #1: I want my team to live in Salesforce. Camp #2: I want good […]

How to Rapidly Improve Your SDRs Cold Call Quality Using Automation

Here at Troops, we’re always looking for new ways to optimize our own workflows to drive better sales processes and improve the way we coach our reps. Our sales development team uses call cadence software Outreach.io. It’s an incredible tool for scaling our outbound efforts, but it’s not so easy to access the information you […]

Success Story: LaunchDarkly and the Power of Team Selling

LaunchDarkly, one of the fastest growing SaaS companies (according to the Cloud 100’s Rising Stars), found themselves running in circles in Salesforce. They desperately needed a better way to work together to close their most important accounts as quickly as possible. Here’s what happened. Problem: Working in Silos Like many other sales teams, LaunchDarkly had […]

SaaStr Podcast Episode 216: Troops.ai CEO Dan Reich on Account Based Collaboration

Last year, our Co-Founder and CEO, Dan Reich, joined Harry Stebbings for an episode of the SaaStr Podcast. In the episode, Dan talks about how he found his way into the world of SaaS, ended up starting Troops, and built the ultimate Slack bot for sales teams. Recently, Dan and Harry reconnected to talk about […]

How to Implement Account Based Collaboration

Successful sales strategies require the right tools. That’s why we’ve created a step-by-step guide on how to implement Account Based Collaboration. Creating a collaborative environment for your sales team doesn’t have to be difficult, nor does it have to be expensive. It’s very likely that you’re already using the very tools you need to get […]

8 Key Benefits of Account Based Collaboration

In previous posts, we’ve talked about what Account Based Collaboration is, why it’s important, and what type of companies should use it. In this post, we take a closer look at the benefits of Account Based Collaboration. As sales teams have moved away from traditional ways of communicating in favor of frictionless and real-time collaboration […]

Who Should Use Account Based Collaboration?

Previously, we talked about what Account Based Collaboration is and why it’s important. Here’s the short version: Account Based Collaboration (ABC) is a strategy where sales teams collaborate together, in real-time, from their natural workspace, on closing target accounts. This is in contrast to traditional sales motions where sales reps work in relative isolation outside […]

What Is Account Based Collaboration?

Account Based Collaboration is a transformative approach to selling that has emerged in the last few years among forward-thinking B2B sales teams. Definition: Account Based Collaboration (ABC) is a systematic approach to building and leveraging a strategic deal support team within your natural workspace to maximize win rates, shorten sales cycles, and increase deal sizes. […]