Tactic Fatigue…If Things Aren’t Working, This Could Be Why

One way companies accelerate growth is by finding a sales or marketing tactic that works and doubling down on it. Enhanced results ensue and everyone involved with the strategy’s ideation walk with a bit more hop in their step… At some point, other people in the market competing for the same mindshare realize that something you’re doing is working. Word spreads […]

The Birth of the AI Powered Salesperson

Last week, Salesforce announced Einstein – their upcoming project to introduce Artificial Intelligence (AI) to their platform. This announcement is significant in bringing AI to the center of the sales ecosystem. While defining Einstein, Salesforce described several core competencies that will be critical in creating a Sales AI. While insights into what Sales AI could look like are […]