How to use Slack’s threading to power up your Sales team

Not too long ago Slack released a new feature called Threading. Some people understood the value immediately and began inserting it into their workflow to optimize their sales and customer facing teams’ workflow. Many others still have no idea what it is or how it can help optimize the way you share and collaborate around […]

How To Build A Lead Follow Up Machine On Slack

If you haven’t heard, following up with an inbound lead immediately after they raise their hand vastly increases your chances of success. Imagine yourself walking into a car dealership, telling a salesman that you’re interested in a new car and him responding: “Awesome, thanks for your interest. I’ll call you in about 2 days and we […]

Why we’re excited to hire a Marketer

We’re making our first marketing hire at Troops, and I gotta say I am pumpedddd. I guess there’s a lot of reasons I’m excited. Now is a really unique moment in time, for both how marketing is done, as well as how technology is used and introduced in the workplace. …Oh god, is this where […]

Tactic Fatigue…If Things Aren’t Working, This Could Be Why

One way companies accelerate growth is by finding a sales or marketing tactic that works and doubling down on it. Enhanced results ensue and everyone involved with the strategy’s ideation walk with a bit more hop in their step… At some point, other people in the market competing for the same mindshare realize that something you’re doing is working. Word spreads […]

Building Troops with Our Core Values in Mind

“Congrats on your Series A! What are you going to do with all of that money?” It’s not often you are in a position to be asked that question and it’s one we’ve been getting a lot recently from friends and family. Any company that raises money does so because they need it for a […]

What Is Sales Operations and Why You Need It

If you’re in or around the world of high-growth technology companies, maybe you’ve noticed an increasing demand for Sales Operations, and business operations more broadly. But what is this whole sales operations thing actually about? ….and does my business need a sales operations person? If so, what can I expect them to help me with? Today we […]

A Glimpse into the Future of Messaging-First Onboarding

This post originally appeared on Medium. In June, Slack announced that they had added buttons to their developer kit. From the moment we saw the announcement, we knew that buttons were going to be a game changer for Troops. Buttons open up a world of possibilities to make interactions simpler for users in Slack. Commands […]

The Birth of the AI Powered Salesperson

Last week, Salesforce announced Einstein – their upcoming project to introduce Artificial Intelligence (AI) to their platform. This announcement is significant in bringing AI to the center of the sales ecosystem. While defining Einstein, Salesforce described several core competencies that will be critical in creating a Sales AI. While insights into what Sales AI could look like are […]