in Best Practices, Growth, Product, Sales Leaders, Sales Strategy, Slack, Troops | Estimated reading time: 5 minutes | No Comments

Troops Raises $12 Million Series B And Launches Deal Rooms to Increase Account Based Collaboration In Sales

We’re excited to announce an additional $12m Series B funding round led by Aspect Ventures. Since closing the round, Troops has focused on R&D to build products that help sales teams work better together. Today we’re proud to introduce a new way to sell as a team by using Troops Deal Rooms to help win and expand your biggest accounts.

For almost three years, Troops has enabled sales teams at companies like WeWork, HubSpot and Intercom to collaborate and communicate effectively in the place where they spend most of their time: Slack. But a while back, we noticed that 70 percent of our customers were creating separate channels for specific deals and customer accounts. The reason? They wanted to be able to move those deals forward with help from not just the rest of the sales team, but employees outside of sales.

That’s why we decided to build Troops Deal Rooms–collaborative real-time hubs for everyone to discuss and understand exactly what’s happening with a specific deal at any given time.

Let’s take a closer look at what Deal Rooms are and how they can empower your sales team to close, retain and grow your biggest accounts faster through collaboration.

We may be biased, but we think deal rooms is the best solution around Account Based Collaboration. Swarm around your most important opportunities and accounts, where your team is already working in Slack. Sign up here to learn more!

What’s A Deal Room And How Does It Work?

A single salesperson is rarely responsible for closing a major deal. Sure, one individual might be the face to the customer, but behind the scenes you’ll find product, marketing, finance, pre-sales engineers and legal. Because high-performing sales and customer facing teams know that bringing home the big win is a company wide effort that requires collaboration.

A Deal Room is exactly what it sounds like: It’s the one place where you can find all the conversations, information and data tied to a specific deal in real-time. This includes:

  • Deal history, including major decision points
  • Summary of a deal’s current status
  • All documents tied to the deal
  • Calendar reminders with meeting details
  • Storing conversation back to Salesforce
  • Intelligent follow ups to ensure the right follow up are happening
  • Key account intel
  • Real-time updates from Salesforce

A Deal Room provides everyone with complete visibility and transparency while facilitating increased collaboration for the most important prospects and accounts by putting all the key information in one place in real-time.

Here’s what a Deal Room can look like:

How Deal Rooms Help Your Sales Team Close – And Keep – Your Biggest Accounts

You don’t want the sales process to come to a halt because you can’t locate important documents, key figures, email conversations or other information that’s key to closing a deal.

You want your team to instantly have access to everything they could possibly need to effectively coordinate and collaborate on any given account to create a positive customer experience.

Here’s how Deal Rooms help your sales team close and keep your biggest accounts:

  • Have all deal information in one place: No more digging through email, different Slack channels, and Salesforce Chatter posts.
  • Keep your entire team up-to-date on a deal’s progress with critical Salesforce updates, calendar reminders, and relevant news alerts.
  • Strategize before meetings, align on next steps, and better understand your prospects’ needs by working in one place.
  • Share and access important documents from Slack and Salesforce in a Deal Room to move forward, faster.
  • Keep your team organized and focused on collaborating to close the deal.
  • Make sure all of this important, unstructured conversation gets stored and logged back to Salesforce

Deal Rooms allow for the right people to be brought into the process at the right time.

Watch the video below to find out how fast-growing startup LaunchDarkly uses Deal Rooms to increase win rates and build stronger partnerships.

Paving The Way For Account Based Collaboration

Creating a positive customer experience is key to closing a deal. But to meet customer expectations, you can’t rely on sales alone. That’s why high-performing sales and customer facing teams increasingly rely on company-wide collaboration to close and keep their biggest accounts. But in order to facilitate collaboration, you need to give them the tools necessary. That starts with putting the work in a place where they already spend all their time, such as Slack.

A collaboration-based mission closing at $12 million

Troops is on a mission to put collaboration at the center of the sales and important business process at every step of the journey. Last year, we closed our Series B at $12 million with Aspect Ventures leading the round. This was a huge validation of our mission to define a new category that helps companies combine the benefits of real-time collaboration using AI and bots as the main facilitators.

“Troops is leading the way in defining a new category to help companies combine the benefits of real-time collaboration, mission-critical workflows and customer data, to discover company-wide insights and directly impact the bottomline.

We are impressed by their partner and customer list and their A+ team.”

– Jennifer Fonstad, Aspect Ventures

We’re excited to keep building a collaboration driven platform to help our users create a positive customer experience that will close, grow and retain their biggest accounts.

Is Your Sales Team Set Up For Collaboration?

Account Based Collaboration is simply about putting all your best resources toward your most important accounts. And while collaborative selling isn’t a new concept, the tools to facilitate collaboration haven’t existed.

Troops helps companies grow faster by helping the entire company swarm around their most important accounts and increasing accountability to your most critical sales processes. We do this by connecting your systems that impact your customer experience to where teams are spending more and more of their time in Slack.

Already a Troops user? Set up your first Deal Room today.

New to Troops and Account Based Collaboration? Discover Troops or learn more about Deal Rooms and how you can supercharge your sales performance.