Troops Signs Definitive Agreement to Be Acquired By Salesforce

By Dan Reich on May 9, 2022

Editor’s Note:  Salesforce completed its acquisition of on July 15, 2022.

When we started Troops, we wanted to reimagine how work gets done. We wanted to make work easier, more intelligent, and more collaborative. In 2016 we launched our first product making that vision a reality by injecting mission-critical, actionable workflows into a new medium people were gravitating towards.

We brought our first product to life and shared it with the world:

Troops is a Slackbot for sales teams. It makes it easy to use CRM data to do your job — no more trudging through Salesforce. Troops lets you instantly push and pull CRM data in and out of Slack, turning it into the sales hub for both you and your team.

Since that time, we’ve been a leader in the industry, working with some of the fastest-growing companies in the world, including Salesforce and Slack. We’ve done this by delivering real-time insights from systems of record like Salesforce to systems of engagement like Slack, bringing together information and actions that customer-facing teams need to close new deals and support existing customers.

Today, we are pleased to announce that in furtherance of that vision, we have signed a definitive agreement to be acquired by Salesforce. The acquisition is expected to close in the second quarter of Salesforce’s fiscal year 2023 (ending July 31, 2022), subject to customary closing conditions. Upon closing, Troops will become part of Slack, a Salesforce company.

This announcement marks an incredible milestone in the Troops journey and we’d like to thank our community, our valued customers, our partners, our investors, and our team for all your support and partnership.

We’re excited about the future and the best is yet to come!

Dan Reich