in Sales Development, Sales Leaders | Estimated reading time: 2 minutes | No Comments

How to Use Automation to Engage Buyers at the Perfect Moment

In the days where everyone has outbound automation robots at their disposal, cutting through the noise come down to one thing:

engaging buyers with the right message at the right moment.

At the right “time” just isn’t good enough any more.

In the attention economy, if you’re 5 minutes late, your prospect’s mindshare may be already be long gone.

What if you could call someone the moment they were on your pricing page?

Or the minute after a target account signed up for a webinar to ask them what they were most interested in?

PricingPageBuyingSignal_edited-1

Getting insight about this activity is nothing new.

What has changed though is that there is now a real-time dynamic medium in messaging interfaces like Slack that allow you to see this activity the moment it happens across devices…so you can engage a prospect at the right moment..,not 45 minutes later when it’s already too late.
BuyingSignalSmallDesktop_edited-1

Obviously you don’t want to do this for every single type of circumstance.

But the high signal ones that have a strong correlation to meaningful conversations with customers…these are a must!

You can set this up today with Troops Salesforce workflow builder which allows you to build real-time triggers to slack based off any data housed in Salesforce.

 

InterestingMomentSetup

One requirement is that you have this information from your marketing automation tool like (i.e. Marketo, Hubspot) housed in Salesforce.

A lot of this can be done through the native integrations like Marketo’s interesting moments.

I said it at the beginning of this post, but I think it’s important to reiterate…it’s all about engaging prospects with the right message at the right moment!

And Troops makes this easy to do : )

What buying signals and triggers do you want to arm your team with?